"I've turned to P & L Research repeatedly in several market areas. Their insights contributed mightily to our bottom line. They offer me budget savings, out-of-the-box practical methodologies, and their work is consistently dependable and resourceful.”
Lexi Hutto, PhD
Director of Market Research
Advance Auto Parts

“As an agency, any time you're working with a partner who has direct contact with the client you have to be confident you've selected the right partner. Philip and Lucy are great. Their quick grasp of the objectives and targeted suggestions for formatting the groups and refining the questions made it an efficient and enjoyable process. And the final report was insightful, clear and concise. It truly felt like a partnership and was seamless for the client.”
Lane C. Ware
SVP, Account Services and Consulting
Customer Communications Group

"Philip really knows the automotive business, not just market research!"
Chuck Ruth
Director of Automotive Marketing, Aftermarket Division
Robert Bosch Corp.

"They really helped with our new product development. Focused on the irrigation contractor's key needs. At the project's start I wanted more research, but P & L said we wouldn't need that much, and they were right. Saved us money!"

Steve Wurst
Marketing Manager
Hunter Industries Inc.

"We've used P & L for years. They recommend methodologies appropriate for our needs, and their analyses have provided key inputs to our marketing decisions. I trust P & L Research."
Stephen Pagano
Division President
Time Warner Cable


"Philip’s projective technique moved the focus groups beyond the pitfall of group think on a sensitive topic. What surprised me was how well respondents went below the surface and tapped into their emotions when they participated in the creative projective technique. This research will enhance the effectiveness and efficiency of the communications engagement portion of our water quality improvement strategy."
Jeannette S. Sutton
Social Marketing, Program Administrator
Environmental Quality Division
City and County of Denver


"P & L Research delivers high quality marketing research. We have partnered with P & L for over five years on a variety of projects and have always found their research and reporting to be exceptional. P & L focuses on the business problem and how to efficiently apply research methodologies to obtain the information needed. I recommend P&L to anyone looking for attention to detail, on time, and as promised."
Mike Overson
Senior Research Analyst
Arizona Public Service Co

Lucy Bates aka Lucy Bates-Jolas

Since founding P & L Research Inc., Lucy has provided strategic research and analysis to various industries including the telecommunications industry, new company start-ups, and non-profit organizations. Lucy provides exceptional insights into consumer research project design and total project management from questionnaire design through analysis and report writing. New product research for the telecommunications industry is an area of particular strength, along with customer satisfaction and customer switching behavior.

Prior to founding P & L Research Inc., Lucy spent over 17 years with Time Warner Cable in Consumer Research and Planning, with over 10 years as the head of the department. During that time she specialized in new product development, customer satisfaction, and database analyses for understanding consumer behavior. She also spent four years at Gates Rubber Company doing econometric modeling for sales forecasting prior to joining the cable TV industry.

Lucy has a BA in French from Colorado College and an MBA from the University of Denver.

Philip Jolas

In his time with P & L Research, Philip has provided consulting on strategic marketing and research to automotive, retail, construction, financial services, and general business companies. He has assisted with idea generation, new product launches, and the repositioning of existing business. He has strong talents in the area of qualitative research including conducting executive interviews, and the design and moderation of both business-to-business and business-to-consumer focus groups. He has used different projective techniques to gain a deeper understanding of product needs, purchase behavior, advertising copy, brand imagery, etc.

Prior to his work at P & L Research, Philip spent 19 years with Gates Rubber Company, a $3 billion worldwide supplier of automotive and industrial products. He held positions in new product commercialization, market research, strategic planning, and mergers and acquisitions. He went to Gates from IBM where he was a very successful salesman after starting his career as a field geologist. Philip has been Adjunct Professor of Market Research at the University of Colorado at Denver since 1999.

Philip has a BA in Geology and an MBA from the University of Colorado, Boulder, CO.

Jack Boettcher
Research Associate

Jack specializes in qualitative research for P & L Research, especially conducting B2B one-on-one interviewing. His interviewing skills are exceptional, and make respondents interested in providing full and detailed answers on a wide variety of topics.

Jack honed his skills with over 30 years of market research experience at Gates Rubber Company. He researched many different industries at Gates: automotive, tires, agricultural and food products, the construction and hardware markets, the lawn and garden industries, etc. His project experience includes examining the acceptability of current products, determining the relative strengths and penetration of competitive firms, assessing new product requirements and market acceptance, and catalog and advertisement testing.

Jack received a degree from the University of Iowa in geography with a minor in business.

Lisa Smith
Research Associate

In her work for P & L Research, Lisa has used her artistic skills to provide support for the company in presentations and the graphic display of data.

Lisa honed her commercial art skills as a newspaper artist for the Gazette-Telegraph of Colorado Springs, and has also been employed as a display artist for a large commercial retailer. While spending six years working for the National Oceanic and Atmospheric Administration in Boulder, Colorado, Lisa used her artistic talents and computer graphics skills to contribute to weather research activities.

Lisa received her multimedia technology training and certification from Front Range Community College in Westminster, Colorado as well as a B.A. in Art from Colorado College in Colorado Springs. She has also studied art in Italy and in England.